Recently at MidValley Megamall, Roxy and Quiksilver held their Spring/Summer Collection showcase. This was part of MidValley’s Fashion Week. Lyle was invited by Roxy and Quiksilver for their exclusive event which not only showcased their latest Spring/Summer Collection but also the 15 finalist of their Roxy Dare Yourself campaign.
Since this happened on a working day, Lyle left work and straight away went to the venue. That particular event started around 7pm but he managed to be there around 6.30pm. Having somewhat of a good standing with the Roxy and Quiksilver team, Lyle spent sometime with the Dare Yourself finalist. As usual, good friend and radio personality, Liang was there.
So yeah, besides talking with him and spending time with the girls to kill the time before the event started, Lyle was surprised that one of Roxy finalist reads his blog. It was one of those “Hey! You’re the writer for ….”. Anyway, that particular girl discovered Lyle’s blog to know more about this Roxy Dare Yourself campaign. Lyle also discovered that one of the girls who is not one of the finalist but an avid fan of Roxy is their Ambassador.
To Kasumi, congratulations on that role of yours. Soon it was 7pm and after being in too many fashion events that is by-invitation, Lyle knew that the actual show will start an hour later. He met up with Senri who is Lyle’s guest for the night. Got her in and then Lyle scooted along talking with the other guest who came to watch the show.
Met the person behind Malaysia’s Hottest Bloggers besides having a quick chat with him, Lyle also met the chairman of COCEM. With an event that involves fashion which includes local fashion celebrities; Amber Chia was there in attendance with her son Ashton.
Now many of you know that Lyle is a sucker when it comes to cute and adorable kids. Ashton took the cake and he was just that! Cute and adorable. Of course master of the catwalk, Benjamin Toong was there too.
First part of the fashion show was to introduce the 15 Finalist of Roxy’s Dare Yourself Campaign. One of the Malaysian Finalist will be representing Malaysia for the final global stage and be competing against 49 other participants from around the globe to be the face of Roxy.
The Roxy Dare Yourself Malaysian winner will receive prizes from Inglot, Skullcandy, Raizins, Boardriders Cafe, Nirve Bike, Hard Rock Hotel Penang, Amber Chia Academy as well as Roxy products worth up to RM10,000.
After the girls took the stage and before the Spring/Summer 2013 collection was revealed, Liang who is the emcee for the night had a little catwalk challenge. Skullcandy headphones were up for grabs for one guy and one girl. The guy who won it was a daddy and in his arms during his catwalk was his beautiful daughter. In the words of Liang, his accessory.
As for the girl division, it was won by former Roxy winner Cheryll Ho. There must be some backroom conspiracy when this occurred! Insider jokes are much fun and for those who knows, you know what Lyle is talking about.
After much waiting, the Spring/Summer collection of Roxy & Quiksilver for the year 2013 was unveiled. The theme for Quiksilver is “Enjoy the Style” and for Roxy it is “Dare Yourself”.
The men in attendance cheered for the Roxy models who came out in beach wear, the girls cheered for the Quiksilver men who were topless and showing off their washboard abs. Lyle was just snapping photos as usual and drinking Kronenbourg Blance who are the beer sponsor for tonight’s event.
After the event was over, he mingled with a few people before he left Midvalley to get home. All in all, it was a great night and Lyle would like to thank the BRC Group for the invitation.
Since he was given the reputation of posting Roxy/Quiksilver stuff faster than the company does officially, Lyle wasn’t to back down and give his title away. Thus upon his arrival to his home, he did just that and uploaded the photos to his Facebook Page
To learn more about Roxy and Quiksilver Malaysia visit their Facebook Page at