Just got back from the press screening of the biography/documentary film of Justin Bieber at Midvalley GSC thanks to the awesome folks at Nuffnang for the invite. As you all know, Serge isn’t exactly a fan of
Jieber Bieber Fever but this movie is really something.
The plot of the movie is simple, it showcase the life of Justin from his younger days to the days of his stardom. From the little tyke that he was to the boy wonder who did the impossible; having a concert at the infamous Madison Square Garden in less than two years after establishing himself in the music world.
The beginning of the film which showed clips of his childhood. Here we learn that even at a young age he had a gift, a gift of rhythm. In one of the scenes he was given a drum-like instrument and simply played a beat. Justin’s elders admitted that he (Justin) could pick up beats easily. Soon there after, Justin got a junior drum set before getting the real deal.
Later on we learn that Atlanta-based, Scooter Braun got wind of the Canadian kid with the voice, he (Braun) says that he recognized the star quality of the singer, and practically stalked Bieber’s mother (Braun’s own word), flying them both to Atlanta for meetings after several long phone conversations with Mallette. It was a difficult task for Braun as Justin was a young kid and not many labels would pick up a kid who is just famous on Youtube
Just as the title of the film is called Never Say Never, never did Scooter gave up on Justin. He knew the talent and soon enough a meeting with Usher Raymond the guy who had at one time diss Justin, is now head over heels and after listening to Justin perform; Usher brought him to L.A. Reid. Reid had previously signed (and put on the musical map) such platinum-sellers as Mariah Carey, Pink, Rihanna, Kanye West, Avril Lavigne, Dido and Usher himself.
It is amazing to see Justin now signed with Island Def Jam Music Group under three-time Grammy-winning recording executive L.A. Reid. Soon it was time for the big scene, to have a sold-out concert. Sure, Justin had many sold-out concerts and performances here and there, but to put yourself in the elite..there is only one place to do it. That dear friends, is Madison Square Garden.
Serge would love to talk more about the movie but he will leave it as it is. If you’re a Bieber fan, this movie is for you and even if you’re not, Never Say Never is good; nothing fancy, just good. Love the fact that even though this movie is in 3D, the 3D effect was emphasize at good areas of the film and it wasn’t Michael Bay mind blowing, it was just nice.
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